The latest product updates on Waypoint.

Dec 29, 2023

Waypoint now supports unsubscribes. Teams can now use 'unsubscribe groups' to append an unsubscribe link to a related set of emails.

If a contact clicks the unsubscribe link, they will be opted-out and will not receive any additional emails with the matching unsubscribe group.

Since Waypoint manages the unsubscribes and the unsubscribe page, teams can give their users the option to unsubscribe from a set of emails with a single line of code.

Dec 19, 2023

'Raw' templates are now available from a new Waypoint API endpoint.

This means teams can now build email templates visually on Waypoint and then use our new API endpoint to programmatically grab the template with ready-to-process templating system (LiquidJS) with variables, loops, conditionals, and more.

This is especially useful for teams sending sensitive data (eg. HIPAA compliance) and want to store email templates within their codebase.

Learn more in our blog post

Waypoint + LiquidJS

Nov 29, 2023

Starting with a blank template is always a challenge. This is why we've added 20+ more ready-to-edit templates on Waypoint. These templates cover a wide range of product-triggered emails that are commonly used across marketplaces, SaaS, and e-commerce applications. Use them to either get started faster or simply to serve as inspiration for your own templates.

Simply choose from one of our new samples while creating a new template on Waypoint:

Create a new template modal screenshot

Not using Waypoint yet? View these templates on our new templates gallery page. You can even download a free HTML export of the template for your own use!

Templates gallery screenshot

Nov 14, 2023

Sending a weekly report or recommendations email? Waypoint now supports batch email sending on our API so you can send multiple emails with highly personalized content with a single API call. Learn more in our docs.

Screenshot of batch email code

Nov 3, 2023

Sometimes while building email templates, you realize that certain sections would be better organized differently. Maybe it's adding a parent container with a border or changing the layout to be presented in multiple columns. To help teams iterate faster, we’ve added drag and drop within our new Navigator feature. This means your team can now easily reorder and restructure blocks with a simple drag and drop.

Oct 31, 2023

When creating email templates that have complex layouts, it can quickly become a challenge to navigate in and around blocks. To help with this, we’re introducing a new feature that we call "Navigator". Simply toggle the Navigator on and you’ll see a tree view of your blocks which give you and your team an easier way to find and navigate to specific blocks while building.

Oct 26, 2023

Tiny feature Thursday: New border options on container blocks. Sometimes you want to give a little more emphasis to certain sections. You can now set the border color and border radius on containers to do this. Simply use the color picker and sliders after selecting a container.

Oct 25, 2023

Teams using Waypoint often build email templates that range from simple welcome emails to complex reports.

With our new block, we've made it even easier to create progress bars to help illustrate usage limits, engagement progress, project status, and more.

Simply add a new progress bar block, set the percentage based on data, and then style it to match the rest of your template.

Oct 11, 2023

Data-rich email templates like reports or receipts, can often contain conditional logic for showing or hiding content based on data. This can be a challenge for teams to design around since the template can receive different sets of data.

To help with this, we're introducing a new feature that allow teams to model different test data scenarios and easily switch between them.

When paired with our powerful visual email template builder, teams can quickly see how their template might look like in each scenario.

Oct 2, 2023

Using Node.js? You can now send emails with even less code by using the Waypoint npm package. Learn more in our docs with code examples.

npm screnshot

Sep 28, 2023

Sometimes you need a bit more control over a column width while using a columns block within our template builder. You can now set a fixed width on a column. This is especially useful when pairing with our new avatar block.

Sep 25, 2023

As the volume of messages on your platform increases, it can quickly become difficult to get a sense of the messages sent to individual users. To address this, we've made it easy to see your contacts at a glance and be able to drill down into each contact to see a full timeline of message events. There are two ways to drill down into a contact page:

  1. Click on an email address from an individual message activity log.
  2. Click on the new top level 'Contacts' link to see a view of all of your contacts sorted by last message.

From here, you can view metrics and filter the given contact's activity.

Sep 21, 2023

New avatar block. Add user avatars to your dynamic templates and pass in an avatar URL to populate them. Effortlessly setup a fallback for those that don't have an avatar – without any code.

Sep 14, 2023

Two new quality of life features related to colors within Waypoint's dynamic template builder:

  1. Reuse colors that you've already used within your template and associated template layout. No more hunting across templates and layouts to copy and paste hex colors!
  2. If you override a color at the block level, you can now clear the override to reset back to one of your global theme colors.

Sep 11, 2023

From your workspace's Activity page, your team can now track high-level deliverability metrics and filter the events by status, time span, and environment (live vs test) to easily debug or find the messages you are looking for. Learn more in our docs.

Sep 5, 2023

Manage roles & permissions from workspace settings. Assign teammates on your workspace either an admin or user role. User roles have read-only access to settings. Learn more in our docs.

Aug 24, 2023

Create template layouts based on existing templates. If you already have a Waypoint template with headers and footers that you’d like to use as a base for our new template layouts. You can now simply click on 'Duplicate as layout' from the additional actions context menu on a template and then modify your new layout as needed.

Aug 22, 2023

New feature: Template Layouts. Template Layouts allow your team to share content blocks and styles across dynamic email templates. Effortlessly keep your template styling consistent and save your team maintenance headaches with shared header and footer content. Learn more and watch a tutorial in our docs.

Aug 17, 2023

Typos or simple syntax issues can easily happen when working with dynamic data on email templates. This can be frustrating if you’re unable quickly diagnose the problem. This is why we’ve added new error messages at the block level to help you get back on track quickly.

Aug 15, 2023

New sandbox API requests on Waypoint to test emails. Simply change the POST URL on testing environments to include a sandbox flag. API triggers with the sandbox flag will not deliver the email to the address in the 'to' field. The email message inputs and outputs will simply be stored on the your dashboard's activity logs for debugging and review. Learn more in our docs.

Aug 11, 2023

Dynamically set URL source on image blocks within our template builder. This is especially useful when looping through self hosted images using our recently released Loop block.

Aug 10, 2023

Over the last couple of weeks, we released new Loop, Columns, and Container blocks that support block nesting. As the complexity of layouts evolved, it became important to be able to traverse within groupings.

This is why we added a tiny but very helpful feature that helps you navigate within each group of blocks by clicking on breadcrumb links.

Aug 9, 2023

New data-driven Loop block on Waypoint's dynamic template builder. Visually iterate through your data without having to write a single line of code.

Aug 7, 2023

New container block on Waypoint's dynamic email template builder for grouping blocks! Combine this with our 'Columns' block we released last week to quickly build powerful layouts for data-rich product emails.

Aug 3, 2023

New resizable drawer on Waypoint's dynamic template builder. Tiny feature but a big quality of life improvement when working with larger test data, test scenarios, and/or custom HTML blocks within Waypoint's dynamic email template builder.

Jul 26, 2023

New multi-column block on Waypoint's dynamic email template builder. Create advanced layouts by nesting blocks.