Build and send transactional emails, faster than ever.

Build and send transactional emails, faster than ever.

Finally, an email API with a powerful template builder and great observability. Designed for collaborative product teams.

Finally, an email API with a powerful template builder and great observability. Designed for collaborative product teams.

No credit card required.

No credit card required.

Backed by

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Preview of an email sent by Waypoint – 1
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Collaborate on data-rich transactional emails – from simple welcome notifications to complex reports.

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  • Order confirmation

    Listing added

    Payment reminder

    Package shipped

    Undeliverable mailing address

    SaaS milestone check-in

    Overdraft alert

    Payment request

    Message received

    Usage limit approaching

    Weekly report

No-code tools for email

No-code tools for email

How we're different

How we're different

A powerful template builder

Visually build and iterate faster with blocks, Markdown, variables, conditionals and loops.

Empower the entire team to manage template content.

Create with confidence knowing templates render well across clients and devices.

End-to-end observability

Monitor deliverability metrics and stop worrying whether your emails are getting delivered.

Get the full story of logs on every email.

See the a timeline of emails for each of your contacts.

“Waypoint is a much-needed product for transactional emails. The platform provides a wonderful designer/developer collaboration experience.”

Jon Dickerson
CEO at Gumption

"Waypoint's fast and reliable deliverability has taken our account verification success from below 50% to nearly 100%."

"Waypoint has been a game-changer and has brought a fresh perspective to our operations. We’ve already migrated a few of our clients to the platform."

James Sowder
VP Operations at ConcertIDC

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

Let's face it – sending emails from software in 2023 is still a pain.

The traditional way of creating email templates quickly results in endless back-and-forths between product and engineering.

Other platforms with template builders are a step in the right direction, however, they fall flat when working with data-rich content. This is because these services use repurposed marketing email builders for templates with little to no dynamic data.


With Waypoint, we help teams divide and conquer the workload. Designers can build templates visually, developers can send the right data, and the entire team can monitor deliverability.

Everyone can now focus on what they do best.


Emails still act as the ‘glue of UX’ and they are the key to onboarding and engaging users.


Waypoint is a platform we wish we had while building software in the past and we're now on a mission to help other software teams not deal with the same frustrations.


Jordan & Carlos

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

Let's face it – sending emails from software in 2023 is still a pain.

The traditional way of creating email templates quickly results in endless back-and-forths between product and engineering.

Other platforms with template builders are a step in the right direction, however, they fall flat when working with data-rich content. This is because these services use repurposed marketing email builders for templates with little to no dynamic data.


With Waypoint, we help teams divide and conquer the workload. Designers can build templates visually, developers can send the right data, and the entire team can monitor deliverability.

Everyone can now focus on what they do best.


Emails still act as the ‘glue of UX’ and they are the key to onboarding and engaging users.


Waypoint is a platform we wish we had while building software in the past and we're now on a mission to help other software teams not deal with the same frustrations.


Jordan & Carlos

DEVELOPER FRIENDLY EMAIL API

DEVELOPER FRIENDLY EMAIL API

Start sending in minutes

Start sending in minutes

Example of an API request to send an email through a dynamic email template.

Using dynamic templates, developers can simply focus on sending data to popu

curl "https://live.waypointapi.com/v1/email_messages" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "templateId": "wptemplate_ABc123XYZ",
  "to": "jordan@usewaypoint.com",
  "variables": {
    "user": {
      "displayName": "Jordan"
    },
    "product": {
      "title": "Beechers Mac & Cheese",
      "id": "02934203942"
    }
  }
}'