A refreshingly simple way to send data-rich emails

Add email notifications to your app faster than ever. Waypoint is an email API designed for collaborative software teams.

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Create beautiful transactional emails and reliably deliver them to inboxes at scale – without the engineering bottlenecks.

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Order confirmation
Listing added
Payment reminder
Package shipped
Undeliverable mailing address
SaaS milestone check-in
Overdraft alert
Payment request
Message received
Usage limit approaching
Weekly report

Built for collaboration

Loved by developers but designed for the entire product team

01. Build

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Design branded data-rich email templates in minutes.

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Use our block-based template builder that works seamlessly with Liquid templating and Markdown.

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Build with confidence knowing templates render well across clients and devices.

02. Orchestrate

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Trigger templates and workflows using our simple developer friendly API.

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Automate workflows with conditionals and delays using a visual builder.

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Deliver emails reliably at scale through world-class infrastructure.

03. Monitor

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Stop worrying whether your emails will get delivered.

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See a full timeline of events. From initial trigger to clicks.

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Log a receipt of the full email content and data variables for every mail.

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

Let's face it – sending emails from software in 2023 is still a pain. If you have worked with emails before, you know this all too well.

The traditional way of creating email templates feels like writing HTML in the 90's and quickly becomes a chore to maintain with endless back-and-forths between product and engineering.

Other platforms with template builders are a step in the right direction, however, they fall flat when working with data-heavy content. This is because these services use repurposed marketing email builders for templates with little to no dynamic data.

With Waypoint, we've built a new kind of email service with unique approaches to helping teams divide and conquer the workload. Designers can build templates visually, developers can focus on sending the right data with debugging tools, and product managers can orchestrate and monitor deliverability.

Everyone can now focus on what they do best.

Emails can have a bad reputation at times, however, the truth is that they still act as the ‘glue of UX’ for most platforms and they are key to onboarding and engaging users.

Waypoint is our approach to product-triggered emails. It's a platform we wish we had while building software in the past and we're now on a mission to help other software companies not deal with the same frustrations.

– Jordan & Carlos

Emails can have a bad reputation at times, however, the truth is that they still act as the ‘glue of UX’ for most platforms and they are key to onboarding and engaging users.

– Jordan & Carlos

REACH INBOXES, NOT SPAM

"Waypoint's fast and reliable deliverability has taken our account verification success from below 50% to nearly 100%."

Dallin Dyer, CTO of Dree

DEVELOPER FRIENDLY EMAIL API

Start sending in minutes

Templates

Workflows

curl "https://live.waypointapi.com/v1/email_messages" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "templateId": "wptemplate_ABc123XYZ",
  "to": "jordan@usewaypoint.com",
  "variables": {
    "user": {
      "displayName": "Jordan"
    },
    "product": {
      "title": "Beechers Mac & Cheese",
      "id": "02934203942"
    }
  }
}'