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The fastest way to build and send data-rich emails

Finally, an email API with a powerful template builder.

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Preview of an email sent by Waypoint – 1

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Waypoint is how product teams collaborate on transactional emails – from simple welcome notifications to complex reports.

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Order confirmation
Listing added
Payment reminder
Package shipped
Undeliverable mailing address
SaaS milestone check-in
Overdraft alert
Payment request
Message received
Usage limit approaching
Weekly report

How We're different

Tools designed for collaboration

A powerful template builder

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Visually build and iterate faster with blocks, Markdown, variables, conditionals and loops.

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Empower the entire team to manage template content.

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Create with confidence knowing templates render well across clients and devices.

End-to-end observability

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Monitor deliverability metrics and stop worrying whether your emails are getting delivered.

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Get the full story of logs on every email.

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See the a timeline of emails for each of your contacts.

“Waypoint is a much-needed product for transactional emails. The platform provides a wonderful designer/developer collaboration experience.”

Jon Dickerson
CEO at Gumption

"Waypoint's fast and reliable deliverability has taken our account verification success from below 50% to nearly 100%."

Dallin Dyer
CTO at Dree

"Waypoint has been a game-changer and has brought a fresh perspective to our operations. We’ve already migrated a few of our clients to the platform."

James Sowder
VP Operations at ConcertIDC

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

Let's face it – sending emails from software in 2023 is still a pain.

The traditional way of creating email templates quickly results in endless back-and-forths between product and engineering.

Other platforms with template builders are a step in the right direction, however, they fall flat when working with data-heavy content. This is because these services use repurposed marketing email builders for templates with little to no dynamic data.

With Waypoint, we help teams divide and conquer the workload. Designers can build templates visually, developers can send the right data, and product managers can monitor deliverability.

Everyone can now focus on what they do best.

Emails can have a bad reputation at times, however, the truth is that they still act as the ‘glue of UX’ for most platforms and they are the key to onboarding and engaging users.

Waypoint is a platform we wish we had while building software in the past and we're now on a mission to help other software companies not deal with the same frustrations.

– Jordan & Carlos

Emails can have a bad reputation at times, however, the truth is that they still act as the ‘glue of UX’ for most platforms and they are the key to onboarding and engaging users.

Waypoint is a platform we wish we had while building software in the past and we're now on a mission to help other software companies not deal with the same frustrations.

– Jordan & Carlos

DEVELOPER FRIENDLY EMAIL API

Start sending in minutes

Example of an API request to send an email through a dynamic email template.

Using dynamic templates, developers can simply focus on sending data to popu

curl "https://live.waypointapi.com/v1/email_messages" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "templateId": "wptemplate_ABc123XYZ",
  "to": "jordan@usewaypoint.com",
  "variables": {
    "user": {
      "displayName": "Jordan"
    },
    "product": {
      "title": "Beechers Mac & Cheese",
      "id": "02934203942"
    }
  }
}'