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WAYPOINT ENGAGE

Coach users into paying customers

Onboard and engage your users through simple email automation – powered by data and events within your product.

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Backed by

Trusted by customer-obsessed teams

Send the right message at the right time

Onboard

Inform

Retain

Drive users to their ‘aha’ moment faster and increase paid conversions.

Onboard

Inform

Retain

Drive users to their ‘aha’ moment faster and increase paid conversions.

Onboard

Inform

Retain

Drive users to their ‘aha’ moment faster and increase paid conversions.

View template gallery

From plain text emails to data-rich reports

Iterate faster with a powerful no-code template builder.

View in docs

Email automation, simplified

01

Track user activity based on key events on your app.

Screenshot of tracking users on Waypoint

02

Target the right users based on event data.

Screenshot of targeting users on Waypoint

03

Build data-rich email templates without code.

Screenshot of building templates on Waypoint

04

Orchestrate email delivery with workflow automations.

Screenshot of orchestrating emails on Waypoint

05

Monitor with end-to-end logs and metrics.

Screenshot of monitoring messages on Waypoint

Custom domains

Send emails from your own domain name with DNS record verification.

Robust templates

Template building blocks automatically render well across clients and devices.

Advanced templating

Reference variables with Liquid syntax and format with Markdown.

Template layouts

Keep your branding consistent with reusable headers and footers.

Sample templates

Choose from 30+ pre-built email templates to start from.

Unsubscribe links

Append unsubscribe links with a managed suppression list.

Transactional email API

Send emails directly through templates with a powerful API.

Sandbox API requests

Built-in sandbox API endpoints to test and log without email delivery.

World-class deliverability

Emails are delivered through rock-solid AWS infrastructure.

“Waypoint is a much-needed for product emails. The platform provides a wonderful designer/developer collaboration experience.”

Jon Dickerson
CEO at Gumption

"Waypoint's fast and reliable deliverability has taken our account verification success from below 50% to nearly 100%."

Dallin Dyer
CTO at Dree

"Waypoint has been a game-changer and has brought a fresh perspective to our operations. We’ve already migrated a few of our clients to the platform."

James Sowder
VP Operations at ConcertIDC

Integrate in minutes

Simply send key events through a dev-friendly API or by using a data pipeline like Segment.

curl "https://live.waypointapi.com/v1/import" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "event": "sign_up",
  "identity": {
    "emailAddress": "support@usewaypoint.com"
  },
  "properties": {
    "user": {
      "username": "Waypoint"
    }
  }
}'