Templates

Docs

Pricing

Templates

Docs

Finally, product emails devs and PMs can agree on

Waypoint pairs a visual template builder with a world-class email API for simple, reliable transactional emails.

Start for free

Trusted by collaborative software teams

Preview of an email sent by Waypoint – 1

Preview of an email sent by Waypoint – 2

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Preview of an email sent by Waypoint – 4

Ship data-rich emails faster than ever. Powered by our open source builder.

View template gallery

Preview of an email sent by Waypoint – 5

Preview of an email sent by Waypoint – 6

Preview of an email sent by Waypoint – 7

Preview of an email sent by Waypoint – 8

Order confirmation
Listing added
Payment reminder
Package shipped
Undeliverable mailing address
SaaS milestone check-in
Overdraft alert
Payment request
Message received
Usage limit approaching
Weekly report

Skip the endless handoffs

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Design and update templates without code changes.

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Personalize emails with variables, conditionals, and loops – without writing a line of code.

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Confidently render across clients (yes, even Outlook).

Land in inboxes, not spam

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Send with confidence – all emails are reliably delivered through world-class AWS infrastructure.

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Scale on auto-pilot with intelligent warmup.

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Every sender is manually reviewed by our team to prevent abuse and ensure high deliverability.

Monitor every send

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Track deliverability metrics, including clicks and opens.

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Debug with end-to-end logs with full email previews.

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Access logs and events from our API or webhooks.

Custom domains

Send emails from your own domain – with SPF, DKIM, and DMARC authentication.

Template layouts

Keep your branding consistent with reusable headers and footers.

Sandbox testing

Built-in sandbox API endpoints to test and log emails from your dev and QA environments.

Attachments

Attach files to your emails for PDF receipts, purchased content, or other downloads.

Webhooks

Send webhook events and receive webhooks from third party services that trigger emails.

Unsubscribe link and pages

Append unsubscribe links to emails with a hosted unsubscribe page.

“Waypoint is a much-needed product for transactional emails. The platform provides a wonderful designer/developer collaboration experience.”

Jon Dickerson
CEO at Gumption

"Waypoint's fast and reliable deliverability has taken our account verification from below 50% to nearly 100%."

Dallin Dyer
CTO at Dree

"Waypoint has been a game-changer and has brought a fresh perspective to our operations. We’ve already migrated a few of our clients to the platform."

James Sowder
VP Operations at ConcertIDC

Loved by developers

We believe the best developer experience means never having to maintain email template code ever again. Simply send the data. Build the email visually. Done.

curl "https://live.waypointapi.com/v1/email_messages" \
  -H "Content-Type: application/json" \
  -u "API_KEY_USERNAME:API_KEY_PASSWORD"  \
  -d '{
  "templateId": "wptemplate_ABc123XYZ",
  "to": "jordan@usewaypoint.com",
  "variables": {
    "user": {
      "displayName": "Jordan"
    },
    "product": {
      "title": "Beechers Mac & Cheese",
      "id": "02934203942"
    }
  }
}'

Integrate in minutes and scale effortlessly to sending millions of emails.

View quick start guide

Hi 👋

We’re Jordan and Carlos, the co-founders of Waypoint.

Let's face it, sending emails from software is still a pain.

Simple emails are easy enough, but complexity adds up fast. Once your product emails start needing real data and logic, they become difficult to maintain and the workload typically ends up falling entirely on developers.

Waypoint gives teams a better way to work. Designers create data-rich templates visually, developers wire in the right data, and everyone can keep an eye on deliverability.

Each person contributes without blocking anyone else.

Waypoint is intentionally focused. It is built only for product emails and shaped by the tools we wished we had while shipping software ourselves.